Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly
Building an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…
Now that you have your Google My Business page claimed and verified, it’s time to start thinking about what content you’re going to share and how you’re going to show up for your searchers. Remember, your business wants to show up on Google when people look for you. It’s called findability. And your Google My…
This free service is a key piece in organizing your online content and how customers will search for you
Whenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…
Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand
Today we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…
Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis
The COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…
If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do
Facebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…
Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed
We’re in unprecedented times. We need connection now more than ever, but we also need to stay two metres back. And as more and more information about the COVID-19 pandemic is released, it seems like this might be the way we have to do things for a while. But how do we stay connected to…
These basics will help you get accustomed to the #hashtag world and its exponential reach
In the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…
How to stay connected to your audience through your online platforms during the COVID-19 crisis
The COVID-19 pandemic is wreaking havoc on business owners across Canada. From major retailers to small mom-and-pop operations, business owners everywhere are shutting down for anywhere from 14 to 30 days to indefinitely. This needs to be an opportunity for you to show your audience how much you care. Whatever industry you’re in, whatever the…
What online platform should you be active on and where are your prospective clients hanging out?
Troy Media is pleased to introduce a biweekly column by Donita Fowler, an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms. We’ll post her column on Fridays. It’s hard for some of us to remember a time where we didn’t have a ‘pocket computer’ with us everywhere…
Building an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…
