Why you should build your brand from the inside-out

Having a clear purpose helps organizations stand out from the crowd

Why you should build your brand from the inside-outOne time, while presenting a brand strategy to a client, I could feel myself tearing up. After several years of uncertainty about their direction, they finally had clarity about their real value, and their offering to the market. Their excitement – mixed with joy and relief – was palpable. This new strategy, they said, captured…

Are women’s marches a step back?

Focusing on what’s right with gender dynamics rather than what’s wrong might produce better outcomes for women and girls

Are women’s marches a step back?Women’s marches were held around the world recently, with more than one million people taking to the streets to highlight the gap in gender equality. Their stated purpose is to get more people politically engaged. To that end, they’re no doubt working. But what if that goal comes at too high a cost? One that…