Create a map to lead you to your online customers

Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar

Create a map to lead you to your online customersMost business people I meet stall out with their social media efforts about six months in if they haven’t seen the results they were hoping for. It feels like you’re posting to no one and it’s not working. You don’t have as much engagement as you had hoped and now you wonder if you should…

Are leaders born or raised?

Being born with talent, riches or a good name doesn’t make you a great leader. Leadership skills can be learned if you open your mind

Are leaders born or raised?Think about the best leader you’ve ever worked for or been associated with. If you considered the qualities that make that person so fantastic as a leader, what would you say those qualities are? It might be a coach or a team member. It might be your first boss or your current boss. It could…

Turning a difficult year into a year of business innovation

Businesses that adapted during the pandemic while allowing their people to be people are now better equipped to respond rather than react

Turning a difficult year into a year of business innovationIn conversation recently with women business leaders, authors, mental health advocates and corporate management leaders across Canada, there was a common thread: 2020 was a hard year. It was also a year of innovation. A year of seeing business being done differently. From transitioning from already-booked in-person galas to online events to learning how to…

Why a monthly report card is essential for business

Look at your income statement and your balance sheet closely every month. Consider the questions those figures raise and then seek out the necessary answers

Why a monthly report card is essential for businessI enjoy reading my kids’ report cards and making them sweat like I did when my mom and dad went through my report card. The truth is, their report cards are, for the most part, better than mine. The comments from the teachers are certainly much nicer. But why tell my kids that? If you’re…

Five ways you might be discouraging your staff

Motivated employees are the lifeblood of every great business. Understanding what you can do to motivate your workers is essential

Five ways you might be discouraging your staffIt’s true that people don’t quit a job, they quit a boss. A great boss can change the dynamics of an organization and inspire people to create a culture where work doesn’t feel like a chore. Motivated staff are key to having an operation that’s well functioning and takes care of customers in a way…

Happiness rooted in relationships, not possessions

The cost of isolation and fear caused by our response to the pandemic might be much higher and even more deadly than the illness

Happiness rooted in relationships, not possessionsI feel old. For the second time in a month, I’ve pulled a muscle in my back. It’s left me sore, stiff and walking like an old man. Yet I’m truly blessed that my life has been filled with good health – with the exception of injuries and concussions derived from my life of activity,…

What are you avoiding today?

The worst outcome in many cases is much better than not dealing with what we’re avoiding

What are you avoiding today?I caught myself trying to avoid work last week. Part of my job is to make phone calls to prospective clients. As it came closer to the time I had blocked out to make the calls, I found myself getting distracted. I went through my emails, clicked on links, looked at social media and even…

Helping businesses harness the power of AI

Helping businesses harness the power of AIArtificial intelligence can do a lot to help businesses, but its dynamic, complex nature can also make it challenging to learn – which is where Stephanie Husby loves to step in. As a machine learning educator for the Alberta Machine Intelligence Institute (Amii), the University of Alberta graduate teaches the AI for Strategy and Management course, helping non-technical managers…