The modern PR movement depends on influencer marketing

Rachel David of Hashtag Communications talks about how the marketing industry has evolved

The modern PR movement depends on influencer marketingRachel David is founder and CEO of Hashtag Communications. What is Hashtag Communications and what do you do? David: We are like a modern-day PR company. Companies like Google, Manulife, Best Buy, Sony, Bell, Huawei, you name it, they corporate brand and they call us. We act like an in-house consultancy for these brands and…

The three steps to get in better financial shape

Kelley Keehn of FP Canada talks about why we need to get involved in our financial health as much as we do our physical health

The three steps to get in better financial shapeKelley Keehn is a personal finance educator and FP Canada consumer advocate. Tell me about your background and what you do now? Keehn: I was in the financial industry for over a decade. During that time, I found that whether you have a billion in the bank or a million in the hole, everyone has money…

Malika Rajani puts the accent on high style and quality

Leather and outerwear designer is making an impact internationally with her edgy creations

Malika Rajani puts the accent on high style and qualityMalika Rajani is founder and creative director of Malika Rajani - Leather and Outerwear. Tell me about your business and what you do? Rajani: I’m an independent Canadian fashion designer. I started my namesake outerwear line after graduating from Parsons School of Design in New York City. I specialize in leather and wool and cashmere…

Helping small business owners plan their exit

Elizabeth MacRae of Commercial Ventures talks about helping owners plan, prepare and execute the sale of their business

Helping small business owners plan their exitElizabeth MacRae is president of Commercial Ventures. What is Commercial Ventures and what do you do? MacRae: We are a boutique consulting firm, with a holistic model, devoted to helping small business owners plan, prepare and execute a sale of their business. How prepared are most business owners to exit their businesses in the future?…

The best investment in business is professional development

Stan Peake of InSite Performance Coaching talks about how leaders can ensure success, but it takes work and key values

The best investment in business is professional developmentStan Peake is founder and executive coach with InSite Performance Coaching. Tell me about your company and what you do? Peake: At InSite Performance Coaching, we help driven, values-based leaders get unstuck and create their legacies. We do this through a systematic process of diagnosing challenges, exploring opportunities, and setting rigour to strategy and measurement…

Where the music industry congregates online

Shawn Wilson talks about how Muzooka works for more than 1.5 million artists and the industry built around them

Where the music industry congregates onlineShawn Wilson is CEO of Muzooka. What is Muzooka? Wilson: Muzooka is where musical artists and their teams manage their media assets across multiple platforms from one central hub. Update your photos, bio, social media and video links on Muzooka, and we distribute those to our many industry partners, who always need access to the…

Kidoodle offers safe alternatives for family viewing

President Neil Gruninger wants to create a YouTube alternative for families, content producers and family brands

Kidoodle offers safe alternatives for family viewingNeil Gruninger is president and chief product officer of Kidoodle TV. What is Kidoodle TV? Gruninger: Kidoodle.TV is a Safe Streaming video service for children that delivers thousands of hours of vetted children's programs to Internet-connected devices, such as smartphones, tablets, smart TVs, personal computers, Roku, Apple TV and many others. How, when and why…

Putting networks to use to help your business thrive

Kerry George of the Canadian Imperial Business Network on the kind of game-changing information you get when you make connections

Putting networks to use to help your business thriveKerry George is CEO at Canadian Imperial Business Network. What’s the Canadian Imperial Business Network and what does it do? George: The Canadian Imperial Business Network or CIBN is a business networking organization that brings business owners, entrepreneurs, and professionals together for networking and knowledge. Our mission is to help Canadian business owners to thrive.…

Improving the odds of athletic success

Ron Wuotila of RW Sport Performance Consulting talks about the importance of leadership, commitment to detail, discipline and belief

Improving the odds of athletic successRon Wuotila is president at RW Sport Performance Consulting. What is RW Sport Performance Consulting and what do you do? Wuotila: I help high-performance sport organizations, coaches and leaders get better. Much of my consulting work with organizations focuses on assessment and healthy reflection as a means to ensure that they have the right strategies,…

Why social media is a marketing natural

Elle Campbell of Elle Connects talks about connecting with your target audience where they’re already hanging out

Why social media is a marketing naturalElle Campbell is a marketer, social media strategist, brand storyteller, and owner and chief operator of Elle Connects. Tell me a little about your background and what you do now? Campbell: With my content marketing business Elle Connects, I help brands and businesses tell their brand story and connect with their customers through content creation…