Canada’s dairy sector faces uncertain future

The dairy industry is slowly being trampled by a wave of consumers who see it as one of many options, for a variety of reasons

Canada’s dairy sector faces uncertain futureThere’s been a lot of talk recently about meat alternatives but dairy alternatives are also becoming more popular. And when it comes to dairy in Canada, given our quotas and high tariffs, the stakes are significantly higher. Dairy alternatives can be seen everywhere from grocery stores to coffee shops. These products are no longer confined…

Consumer trust in agriculture is waning

Organized, well-funded groups condemning farming practices on social media are winning the consumer trust battle

Consumer trust in agriculture is waningThe public uses social media every day to express concerns about farming practices. And it’s getting worse. Farmers are criticized for a variety of reasons – for example their environmental stewardship and their ethical behaviour in how they treat livestock. In survey after survey, Canadians generally say they trust farmers, regardless of headlines, social media…

Gene edited foods could be our next risk communication fiasco

Gene-edited crops can help produce safe and affordable food and energy. But proponents need to make a legitimate case to consumers

Gene edited foods could be our next risk communication fiascoWill Canadian consumers want to eat gene-edited food? There's a lot of excitement in agriculture about the introduction of gene-edited food products into the Canadian food system over the next few years. But there’s also a great deal of apprehension. Gene editing is about tweaking a plant’s genome by turning off certain genetic traits. By…

We must attack the coronavirus at its root

Though any deaths from a fast-spreading new disease can be frightening, panic isn’t justified. Most cases are mild and of short duration

We must attack the coronavirus at its rootI led a trade delegation in Guangdong, China, in December 2002. Business and life carried on as usual even though a new disease, SARS, had begun infecting and killing people in the province a month earlier. As visiting Canadians, we weren’t worried at all because we knew absolutely nothing about the epidemic and had never…

Can Starbucks save the planet?

Starbucks is going dairy free, among other measures, to cut its carbon footprint in half by 2030. It’s a bold move and accountability will be key

Can Starbucks save the planet?Starbucks’ plan to reduce its carbon emissions is undoubtedly ambitious. It wants to halve its food waste, water use and gas emissions by 2030. Their commitment to becoming a better environmental steward has wide-ranging implications across the food industry. Other chains have made similar announcements. McDonald’s aims to cut emissions by 36 per cent from…

Feds’ Buy Canadian food campaign could be a disaster

The feds want to spend $25 million to get you to buy Canadian. This is a great idea that could easily turn into a marketing disaster

Feds’ Buy Canadian food campaign could be a disasterAgriculture and Agri-Food Canada is going into marketing. It wants you to buy Canadian. The federal government intends to spend $25 million over five years starting this summer to promote Canadian food products and instill pride in what our country can bring to our tables. This is a great idea. But promoting Canadian products may…

If I ever get hit by a bus, did I ask for it?

Your brain has a funny way of making dreams come true. Be careful what you wish for

If I ever get hit by a bus, did I ask for it?I frequently ask my clients: What would happen if you got hit by a bus? I mean it hypothetically. I want to know if they have plans for their business, how they would take care of their family, what would be the result if they couldn’t work for a while? Often when I ask this,…

Tim Hortons’ identity crisis

A poorly-chosen menu and questionable marketing led to a leadership shakeup. Innovation through trial speeds up change. But successive failures cast doubt

Tim Hortons’ identity crisisTim Hortons has had what is likely one of the strangest years in its history. Most of the iconic chain’s decisions in recent months have been inexplicable. Canadians have been left scratching their heads. Take the Beyond Meat burger as an example. Tim Hortons took this well-promoted plant-based item off its menu in September 2019,…

Plant health a decidedly human issue

Climate change knows no borders and neither should science. And when it comes to plant science, Canada is a force to be reckoned with

Plant health a decidedly human issueEvery year, the United Nations promotes something that it believes warrants attention and it has declared 2020 the International Year of Plant Health. Celebrating plant health and bringing more awareness to the issue is well worth pursuing. Plants represent about 80 per cent of everything we eat. And animals raised on farms, of course, eat…

The art – and science – of rescuing food

Half of Canadians intend to reduce food waste as much as possible in 2020. The industry is offering solutions, as are other organizations

The art – and science – of rescuing foodCanada generates more food waste per capita than any other country in the world. Every year, close to 60 per cent of food produced in Canada is wasted. That’s more than 35 million metric tonnes of food is lost and wasted annually in Canada. Considering the energy and resources required to produce this food, the…
1 2 3 7