Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service
When you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…
Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy
Google announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…
Helping developing countries as they navigate post-lockdown choices would be an astute global business recovery plan
By Constantine Passaris and Murshed Chowdhury University of New Brunswick The COVID-19 global pandemic has widened the economic disparity between developed and developing countries. The economic consequences have been uneven. Canadians have good reason to be concerned about their economic future and livelihoods in the post-pandemic period. However, a global comparative assessment reveals that we’re…
When making daunting decisions, having people who have experience in industries under discussion is invaluable
Nothing has been more vital to the functioning of Canada’s economy during the COVID-19 pandemic than the Internet. Yet recent appointments to the Canadian Radio-television and Telecommunications Commission (CRTC) reveal a government oblivious to its necessity. Nirmala Naidoo, for Alberta and the Northwest Territories, and Ellen Desmond, for the Atlantic and Nunavut, were added to…
Know your target audience, do your keyword research, use all of this research on your website
I’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…
Social media has become immersive entertainment. But it’s also ruthless and stressful for many people
Each of us has an agenda (however fleeting) to influence people around us. We want them to agree with our perspective, our angst even. Sometimes we succeed in gaining momentum with a group – raising dissenting voices into a fevered pitch that results in others (the accidental audience members) being hooked into the current melee.…
Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything
Online advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…
Control your connected home, make your old home alarm smart again and ensure fast, smooth home Internet
The best gifts for Dad are often those the entire family can enjoy and give Dad some peace of mind. And that’s very important during these unprecedented times. Here are three selections for Father’s Day that fit the bill: Control your connected home If Dad feels better when he can keep an eye on things,…
We can adapt the newest technologies to improve the quality of life in the most remote of First Nations communities
Improved technology may be the key to improving Indigenous communities in remote regions. Perhaps the next stage in Indigenous reconciliation is a form of digital reconciliation that helps bring these communities much closer to the mainstream economy and society through technology. In fact, observers are seeing the potential of technology intended to assist mainly isolated…
Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started
I’m sure it’s happened to you: a great image passes by your screen and you stop scrolling. Boom – you find something you didn’t even know you needed. Online marketing is very visual. The graphics and text are what catch your customer’s eye and make them stop scrolling. I create a lot of images and…