The origins of the IT revolution

A recent discovery links ancient Greece with the contemporary computer, the IT revolution and our digital lifestyle

The origins of the IT revolutionAncient Greece has endowed us with many significant accomplishments of human endeavour. It has created a monumental footprint and an inspiring legacy in a diverse range of human accomplishments. The ancient Greeks are widely acclaimed for their path-breaking contributions to science, mathematics, democracy, architecture and literature. What’s especially remarkable about these contributions is their lasting…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…

Why remote learning takes new ways of thinking

Students, teachers must be more mindful of how they think, says U of A expert who offers advice on making the shift

Why remote learning takes new ways of thinkingAs students log in to online classes this fall, they’ll have to adjust their thinking caps in a new way, a University of Alberta education expert advises. “People will have to be more mindful of how they think, not just what they think,” said Greg Thomas, a Faculty of Education expert in metacognition – one’s self-reflection on…

Taking technological disruption to the next level

5G has the potential to leapfrog societies into more sophisticated business models and multiply jobs, and improve the quality of our lives

Taking technological disruption to the next levelBy Paz Gomez Research Associate Frontier Centre for Public Policy Despite concerns ranging from health risks to espionage, the fifth-generation technology for mobile connectivity (5G) has prompted a global adoption race – and there’s no going back. Contrary to conspiracy theories, it’s a necessary and positive step toward a fully digital economy. In Canada, the…

Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Pandemic drives need to boost rural wireless services

Where COVID-19 outbreaks happen in population-dense urban settings, people want to move. But they need services

Pandemic drives need to boost rural wireless servicesWith the potential for the COVID-19 to accelerate migration from cities to rural areas, it’s time for all levels of government to stop their dithering and accelerate efforts to provide broadband and cellular wireless services to rural and remote populations. The infighting between provincial, federal and municipal authorities has gone on for at least two…

How to handle digital overload

Being online all the time can be exhausting, say U of A experts who offer tips for anyone working or learning from home

How to handle digital overloadIt didn’t take long for Rylee Sargeant to start feeling tired and headachy after she, like everyone else, was forced to work remotely when the pandemic struck in March. “Lethargic is how I’d describe it,” said the 21-year-old University of Alberta kinesiology student. She’s taking courses now and working an online summer job, and that…

In search of true online fans to build your business

Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

In search of true online fans to build your businessWhen you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Developing countries face hard economic choices

Helping developing countries as they navigate post-lockdown choices would be an astute global business recovery plan

Developing countries face hard economic choicesBy Constantine Passaris and Murshed Chowdhury University of New Brunswick The COVID-19 global pandemic has widened the economic disparity between developed and developing countries. The economic consequences have been uneven. Canadians have good reason to be concerned about their economic future and livelihoods in the post-pandemic period. However, a global comparative assessment reveals that we’re…