How to nail the ‘Tell me about yourself’ job interview question

Answer in professional terms primarily; prepare, rehearse and then relax. Just let your personality and qualifications shine through

How to nail the ‘Tell me about yourself’ job interview questionOne question always makes an appearance at job interviews: “Tell me about yourself.” Almost without exceptions, candidates struggle to come up with a good answer. It’s almost as challenging as that other dreaded interview question: “Where do you see yourself in five years?” Fortunately, there are ways to answer that are sure to impress any…

Arcade-like fun can help you save money on groceries

Loblaws introduces retro online game that allows you to accumulate PC Optimum points

Arcade-like fun can help you save money on groceriesYou won’t find this game in any app store. But there is a payoff for playing. You earn 500 PC Optimum free points every day for simply practising your hauling skills while playing No Frills’ Hauler: Aisles of Glory. It’s the latest clever marketing campaign from grocery giant Loblaws, which owns the No Frills stores…

The modern PR movement depends on influencer marketing

Rachel David of Hashtag Communications talks about how the marketing industry has evolved

The modern PR movement depends on influencer marketingRachel David is founder and CEO of Hashtag Communications. What is Hashtag Communications and what do you do? David: We are like a modern-day PR company. Companies like Google, Manulife, Best Buy, Sony, Bell, Huawei, you name it, they corporate brand and they call us. We act like an in-house consultancy for these brands and…

Lack of vaping product marketing regulations endangers kids

Vaping comes with serious health risks, just like other tobacco products, but the Ontario government doesn't seem to care

Lack of vaping product marketing regulations endangers kidsAs a clinician and researcher in the field of tobacco control, what I see happening with vaping marketing and promotion is déjà vu of the very worst kind. It’s pervasive and insidious. And in Ontario, we’re failing our youth by permitting it. Over the last 30 years, we have fought many policy battles with the…

Hey, Google! Why is the food industry in trouble?

The rise of voice-activated searches throws the traditional food marketing model out the window

Hey, Google! Why is the food industry in trouble?Your voice will likely become food retailers’ and restaurants’ most significant focus over the next while. Voice searches are increasingly the norm. A recent study suggests that more than 20 per cent of all online restaurant searches in Canada are voice activated. To a lesser extent, grocery shopping is also done through these devices. Since…

Why social media is a marketing natural

Elle Campbell of Elle Connects talks about connecting with your target audience where they’re already hanging out

Why social media is a marketing naturalElle Campbell is a marketer, social media strategist, brand storyteller, and owner and chief operator of Elle Connects. Tell me a little about your background and what you do now? Campbell: With my content marketing business Elle Connects, I help brands and businesses tell their brand story and connect with their customers through content creation…

Don’t let the Senate kill the food labelling bill

Let’s make industry’s job of marketing to kids easier by not letting them do it in the first place

Don’t let the Senate kill the food labelling billI was as happy as anyone with the release of the revised Canada’s Food Guide last month. There wasn’t much to complain about and, in fact, much to praise. This is as true for what was in the guide – sensible guidance around cooking more and consuming less processed food – as well as what…

Putting the marketing client and their reason for being first

Randy Milanovic of Kayak Online Marketing talks about entering partnerships with clients to achieve mutual growth

Putting the marketing client and their reason for being firstRandy Milanovic is CEO of Kayak Online Marketing. Tell me a little bit about your company – how it started and what you do? Milanovic: We launched Kayak Online Marketing in 2011. However, its origins date back to the second half of the 1990s when I was working in a number of Calgary’s ad agencies,…

Kraft Heinz mess puts spotlight on shifting food industry

The giant company failed to adapt its products and hacked its marketing budget. Now it’s paying dearly

Kraft Heinz mess puts spotlight on shifting food industryIf anyone was still looking for signs that the power play between food brands and consumers is shifting, they got it last week. Kraft Heinz Co. – the owner of major brands we’ve all bought for years like Oscar Mayer, Jell-O, Kool-Aid and Kraft Dinner – announced that it’s writing off US$15.4 billion worth of…

Lab-grown meat is worthless unless consumers see a benefit

The issues surrounding the technology – and the payoffs – need to be clearly explained to get public support

Lab-grown meat is worthless unless consumers see a benefitCultured meat is an interesting concept that could hit stores soon. But this new science needs to make a case for consumers, not just for the industry.  According to a recent survey by Dalhousie University, fewer than 19 per cent of Canadians would willingly ditch their favourite steak for a lab-grown version. But even if…