Tim Hortons adds to its disastrous marketing decisions

Tim Hortons desperately needs to make its Roll Up The Rim campaign work. But the chain may have again missed the mark

Tim Hortons adds to its disastrous marketing decisionsAfter a disastrous campaign last year, Tim Hortons finally got the message and opted to change its 35-year-old Roll Up The Rim campaign. But its new approach is not that simple. The iconic contest is now much shorter and incredibly more complicated. Given its last quarter financial results showed same-store-sales dropping by more than four…

Trade show tricks, tips … and traps

You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy

Trade show tricks, tips … and trapsIf you aren’t including trade shows in your marketing mix, you may be missing out. Exhibiting at a trade show immediately levels the playing field between you and the other guys, no matter how much bigger, richer or more established they are. Every business pays the same square-footage rate to get in front of people…

Tim Hortons’ identity crisis

A poorly-chosen menu and questionable marketing led to a leadership shakeup. Innovation through trial speeds up change. But successive failures cast doubt

Tim Hortons’ identity crisisTim Hortons has had what is likely one of the strangest years in its history. Most of the iconic chain’s decisions in recent months have been inexplicable. Canadians have been left scratching their heads. Take the Beyond Meat burger as an example. Tim Hortons took this well-promoted plant-based item off its menu in September 2019,…

The first rock ’n’ roll Christmas

That a guy nicknamed Elvis the Pelvis had tackled sacred songs was offensive and sacrilegious to many. But it was perfect marketing

The first rock ’n’ roll ChristmasTeenagers in the 1950s couldn’t escape the music of their parents. Despite radio’s new-fangled Top 40 and the attendant infiltration of rock ’n’ roll, the sounds of the past were all around. This was particularly the case for Christmas songs. But things began to change in late October 1957, thanks to Elvis Presley announcing the…

Social media levels playing field for small business

Only half of small businesses in Canada survive their first five years. Digital tools are critical to their success

Social media levels playing field for small businessSocial media levels the playing field for Canadian small businesses and unlocks economic growth, says new research revealed Tuesday by Facebook Canada. The report, Empowered In The Digital Age: Leveling the Playing Field For Canadian Small Business, said only half of small businesses in Canada survive their first five years and accessible digital tools are…

The invaluable power of healthy skepticism

Usain Bolt became the fastest human being ever by eating – wait for it – Chicken McNuggets, not following the latest health care fad

The invaluable power of healthy skepticismKicking off her wonderful book from earlier this year, Christie Aschwanden asks a seven-word question that might help us recover some sanity for our hyper-affluent, marketing-mad society. “Do any of these products actually work?” Aschwanden asks in the introduction of Good to Go: What the Athlete in All of Us Can Learn From the Strange…

How startups can build better brands

Fifty nine per cent of consumers would rather purchase new products from brands they know and trust

How startups can build better brandsBuilding a company is hard work, but building a brand is even harder. Brands, after all, have the power to outlive the products and services that hold the company together. Branding is about the beginning-to-end customer experience. It includes everything from your social media presence, customer engagement, content, copywriting, company culture, and graphic elements. The…

WestJet launches innovative advertising/marketing campaign

Calgary-based airline WestJet has turned marketing and social media into an art form in recent years with its advertising campaigns that sometimes go viral. On Monday, the company launched its latest campaign focusing on its commitment of treating people like people. "We want the travelling public to know that as we become a global network…

Would you like fries with that?

Increase your average sale by getting customers who are already purchasing from you to buy a bit more and watch your sales go up with little effort or cost

Would you like fries with that?My wife Margaret is average, so she says. She tells me that she’s average height, age and bone size for a woman. However, I must say as she left the house this morning with her pants riding several inches above her ankles, she didn’t look normal. I know she was thinking that her husband had…

Would you like fries with that?

Increase your average sale by getting customers who are already purchasing from you to buy a bit more and watch your sales go up with little effort or cost

Would you like fries with that?My wife Margaret is average, so she says. She tells me that she’s average height, age and bone size for a woman. However, I must say as she left the house this morning with her pants riding several inches above her ankles, she didn’t look normal. I know she was thinking that her husband had…
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