Hashtags require a lot of research so you’re using a variety of strategies, such as your location, industry trends, popular sayings
The last of the big four platforms I want to talk about is Instagram. Instagram started in 2010 (it was purchased by Facebook in 2012) and was primarily a photo sharing app. At that time, it wasn’t easy to share photos; phones didn’t have an easy way to share, and other social platforms weren’t designed…
Former U.S. president Barack Obama has decided to start criticizing Donald Trump. But he’s just trying to protect his legacy
Should former politicians speak out against current officeholders? This question has nothing to do with a former politician’s democratic right to support or oppose someone or something. Rather, it’s part of a larger debate related to the ex-officeholder’s decision to jump back into the political process, and whether he or she should just resist temptation…
COVID-19 fallout has revealed a genuine hostility on the part of the young toward the old, especially baby boomers
The Great Plague of 2020 has revealed some interesting things about Western society’s attitudes toward old people. In Italy, the shortage of medical equipment to treat patients suffering from COVID-19 led hospitals to sometimes rule that people over the age of 60 couldn’t be fully treated. That was essentially a death sentence for some pensioners.…
Now that you have your Google My Business page claimed and verified, it’s time to start thinking about what content you’re going to share and how you’re going to show up for your searchers. Remember, your business wants to show up on Google when people look for you. It’s called findability. And your Google My…
Here's how to find the right mix to drive traffic to your website
Most companies are still not using social media effectively to increase traffic to the websites. What companies fail to realize is that their new customers are on social media channels that they’re not on. Also, those customers are not captivated by traditional marketing. The best marketing efforts rely on connecting with their community via social…
If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do
Facebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…
The good news is that video conferencing, while not perfect, isn’t a bad substitute to face-to-face meetings. However, it has caveats
Human beings are surprisingly good at drawing inferences from the behaviour of others, even based on cursory observations. MIT’s Sandy Pentland credits the power of “thin-slicing” to “honest signals” – the idea that, over millennia of social evolution, we have developed ways to effectively co-ordinate with other human beings through facial expressions, verbal cues, gestures…
Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed
We’re in unprecedented times. We need connection now more than ever, but we also need to stay two metres back. And as more and more information about the COVID-19 pandemic is released, it seems like this might be the way we have to do things for a while. But how do we stay connected to…
Maybe the problem isn’t the mischief-makers who are planting claims. Maybe it’s the social media themselves that are the problem
Did you know that the Covid-19 virus was created by the emergence of 5G networks? I know this information may come as a bit of a shock to you, but it’s from a doctor in the U.S., so, you know, we have to take it seriously. Dr. Thomas Cowan claimed in a video released on…
These basics will help you get accustomed to the #hashtag world and its exponential reach
In the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…